John Torre shares four ways you can use your swipe files to make yourself into a better direct response copywriter.
A B2B copywriter can quickly and easily double their income by writing just one or two white papers a month. Find out how to break into this lucrative field, learn the basics of writing white papers, and get ideas for marketing your new service.
Once you’ve got the must-have elements of a great close in place, the next level of mastery is picking a specific approach to use in your close. Read on to discover four closing themes you can use to make your sales close as strong as possible.