Archive / research

RSS feed for this section

Using Bullet-Proof Arguments in Your Body Copy

Writing a promotion’s body copy can be likened to building a house. Before the workers can begin laying bricks and putting up trim and getting everything perfect and ready for someone to move in, they first have to get the materials on the jobsite and lay them out in a logical fashion. Learn how to […]

Three Keys to Evaluating Your Market

Knowing the overall state of the market is crucial to ensuring a successful promotion. To put the odds in your favor, you need to understand how news events, buying trends, and the competition affect how your prospect reads your promotion. Today, John Torre delves into these three factors and shows you how to make them […]

Researching What Drives Your Prospect to Buy Your Product

Too often copywriters, especially those just in the beginning stages, fail to see a potential customer as anything more than a nameless prospect. This type of rationale can be deadly to your writing. Always keep in mind that your prospect is a living, breathing human being just like yourself, and you’ll find it much easier […]