Archive / target audience

RSS feed for this section

Tips on Collecting Accurate Prospect Information

To get the best handle on whatever audience you are writing for, you need to interact with them on a personal level in any way you can. The more you talk to them, the more constructive information you get back from them. And, that can only serve to help make your promotion as strong as […]

Researching What Drives Your Prospect to Buy Your Product

Too often copywriters, especially those just in the beginning stages, fail to see a potential customer as anything more than a nameless prospect. This type of rationale can be deadly to your writing. Always keep in mind that your prospect is a living, breathing human being just like yourself, and you’ll find it much easier […]