Cause Marketing Is About Partnerships
Partnerships formed between one or more nonprofit and for-profit organizations,
in order to promote a social or environmental cause.
Whether you are sponsoring a Grassroots campaign or Corporate Philanthropy,
Promotions are part of any cause marketing campaign.
It involves publicity and advertising as a way to gain attention and engage with customers.
Some other benefits include:
• Improve your image with a positive return on investment
• Nonprofits thru exposure can create awareness and increased funding
• Social causes gain attention and action
The new definition of a brand
It’s no longer about your logo or look…
It’s not just a communications or a fundraising tool.
It’s bigger than what you do, it’s how someone feels about your organization — it’s not what
you say you are…
But what your customers say you are.
It’s what you stand for.
Do you have a cause that you need to promote? Email me or call me (732)501-2428