Building a successful freelance web-writing business requires more than writing skill. Web-writing skills are the starting place — you won’t get far in today’s markets without them — but for real success, you need good business skills as well.
On March 30, Ed Gandia showed a group of Wealthy Web Writers how to develop the necessary business strategies for freelance success. (You can view the entire presentation HERE.)
As the co-author of The Wealthy Freelancer and co-founder of the International Freelancers Academy, Ed teaches freelancers how to improve their business skills, and he doesn’t pull any punches. Ed presented seven key points, or pillars, necessary to build a solid, profitable, freelance writing business.
Pillar #1: Engage in Smart and Consistent Marketing and Self-Promotion
At the heart of your business success lies marketing. If you’re not consistently marketing or promoting your business, both actively and passively, you’re asking for trouble.
You also need a marketing plan. Most freelancers understand the concept, but they approach marketing haphazardly and only when their projects dry up.
That won’t sustain you over the long haul.
It takes time to find new clients and ramp up new projects. If you wait until you’re done with one project before looking for the next, you’ll have weeks or months with no work and no income.
To keep the work flowing, you must market consistently, week in and week out — even when you’re busy with actual jobs.
Early in his freelance career, Ed developed a tool he calls the MEM (the Marketing Effectiveness Matrix™). “It’s a powerful tool that takes out the guesswork and helps you determine which marketing efforts to focus on,” Ed explained.
The MEM shows four quadrants based on time required and effectiveness:
- Effective And Efficient: including tapping your network, going deeper with existing